In the evolving landscape of social media, clear communication and education are vital for collaboration across departments. Tulani André from National Geographic emphasizes the need for organizations to understand social strategies and trends. The social team maintains transparency through regular updates and gatherings, fostering partnerships, especially with the editorial team, to enhance storytelling. By keeping everyone informed, organizations can leverage social media effectively, recognizing its impact and potential contributions to broader goals.
Social media professionals can feel isolated within organizations, leading to a lack of understanding and support from other departments.
Clear communication and educational initiatives can foster collaboration between social media teams and other departments, enhancing the overall effectiveness of social strategies.
National Geographic emphasizes transparency through weekly emails and monthly meetings to keep the entire organization informed about social media trends and contributions.
Partnership with the editorial team is crucial, ensuring social content aligns closely with broader storytelling objectives.
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