When it first launched, it was a special moment where everyone was exploring it, people were having fun and brands were just showing up as people. You could see how much the audience enjoyed that, and we decided to keep that going.
Threads is a Twitter competitor, but that's a completely different audience there. It might lean closer to your Instagram audience or even your LinkedIn audience, but you can't assume it'll match your Twitter audience.
[
add
]
[
|
|
...
]