The rise of AI-generated influencers, as highlighted by Sabri Suby of King Kong, poses a significant threat to traditional content creators, potentially replacing up to 80% of paid influencers. As AI becomes capable of producing hyper-realistic images and videos, many consumers remain unaware of the distinction between real and AI-generated influencers. Research shows a high desire among young adults to become influencers; however, if AI continues to dominate the market, making a sustainable living may become increasingly challenging for these aspiring creators.
Artificial intelligence is advancing at such a rapid rate that it could wipe out as many as 80 per cent of paid influencers in just a few months.
I would say that 30 to 40 percent of the short-form content that people are consuming now, they're not even aware that it is AI-generated.
Now a few companies can create these hyper-realistic AI influencers, and that's been the missing piece of the puzzle.
One-third of 18 to 29-year-olds aspired to become influencers in the future, but they might find it impossible to make a living if current trends continue.
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