Facebook has announced the global rollout of a new monetization option for creators, allowing them to earn money from views on public stories. Creators in the Facebook Content Monetization program can now monetize story content that they have already been sharing, such as clips from recipe videos or daily moments. While details on the payment structure remain unclear, this initiative aims to incentivize creators and draw more content to the platform, especially as Facebook competes for creators from TikTok. Enrollment opportunities for non-participants are anticipated later this year.
Facebook’s rollout of monetization for public stories allows creators to earn money from content they’re already sharing, extending their revenue opportunities with minimal effort.
As Meta seeks to attract TikTok creators, monetizing public stories could help bolster Facebook's platform and retain its creator community by diversifying income options.
While Facebook's announcement lacked details on the payment structure, the expansion of monetization to stories reflects a strategy to encourage more content creation on the platform.
Since the launch of the Content Monetization program, creators have already earned significant payouts, indicating Facebook’s commitment to supporting and incentivizing content generation.
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