According to a WeArisma report, luxury brands are urged to collaborate with genuine influencers to enrich connections with their target audience. Despite a 16% rise in global earned media value, overall engagement metrics in fashion saw a decline. Notable brands like Dior and Louis Vuitton excelled, showing that cultural relevance stems from strategic campaigns and cultural associations. However, brands face challenges with consumer engagement, which has softened year-over-year, highlighting evolving consumer interaction habits and content preferences.
WeArisma reported that global luxury brands should focus on authentic influencers to enhance engagement, despite rising revenue and earned media value across fashion overall.
The report highlighted that while luxury brands invested heavily in high-profile partnerships, engagement metrics declined, indicating a shift in consumer interaction and preferences.
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