LinkedIn is experiencing a cultural shift as influencers begin to use the platform to showcase their expertise, rather than just for networking or job searching. Jayde I. Powell, a marketing strategist and LinkedIn influencer, highlights this evolution, explaining that it's essential for professionals to build their personal brands on LinkedIn. Powell’s journey began two years prior when she shifted her focus from Twitter to LinkedIn, noticing her audience move towards the platform. She emphasizes the importance of using LinkedIn authentically to redefine professional branding.
"It's like the next step or next evolution of what it means to have a personal LinkedIn presence," said Jayde I. Powell, a creator, marketing strategist and LinkedIn influencer.
"My intention behind posting on LinkedIn was to actually be very anti-corporate and reposition the way that we think about professional branding in our industries."
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