""When I see fish, I'm getting the net and I'm getting organized. If there are fish there, I'm not gonna leave them there.""
""It was like a lemonade stand at home. I didn't even know I was going viral because I didn't know what going viral meant.""
""Agencies are a good ancillary resource for me, but handing my revenue engine to a third party nearly tanked it.""
Bethenny Frankel has transitioned from entrepreneur to reality TV star and now a Sports Illustrated Swimsuit Edition rookie. Her approach involves testing ideas and building on what works. After selling her brand Skinnygirl for $100 million, she began experimenting on TikTok, leading to significant revenue growth. Her TikTok venture now generates $20 million annually through various brand partnerships and deals. Frankel emphasizes the importance of maintaining in-house control over marketing to ensure success and avoid pitfalls associated with outsourcing.
Read at Inc
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