TikTok is often viewed primarily as a platform for Gen Z to share content, but its potential for B2B marketing is significant. With nearly half of U.S. adults reachable via ads, B2B marketers can capitalize on their growing effectiveness. The app is experiencing increased use among older demographics and decision-makers who seek both entertainment and valuable information. TikTok's unique video format and various advertising options enable brands to connect with their audiences innovatively. Understanding TikTok’s culture is crucial for marketers aiming for success.
TikTok ads have the potential to reach 48.8% of people over the age of 18 in the U.S., making it beneficial for B2B marketers.
B2B decision-makers are getting younger, with many now being digital natives who use TikTok for informational content and entertainment.
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