The article investigates the cognitive impact of social media influencers, particularly whether their content is more memorable. Despite influencers' large following and post-engagement metrics signaling authority, research suggests that influencers do not necessarily enhance memory retention of the information they share. However, they are rated higher in popularity, trustworthiness, and likability. This indicates a blind trust phenomenon wherein followers may be swayed by the influencers' social status rather than the factual accuracy of their content, highlighting the conflict between perception and memory in digital interactions.
Influencers do not enhance memory retention of their content; however, their perceived popularity, trustworthiness, and likability significantly influence followers' opinions.
Despite the absence of memory advantages, influencers are viewed more favorably, suggesting that blind trust in online figures can shape public perception and decision-making.
Influencer's power lies not just in content creation but in their ability to engage followers, creating a perception of credibility and the potential to sway beliefs.
Social endorsement cues in influencer posts improve their attractiveness, fostering a trusting relationship with followers, which may override the accuracy of the information shared.
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