Lara Acosta emphasizes the importance of leveraging LinkedIn effectively to grow personal brands and businesses. Many users waste time on the platform without understanding its hidden mechanics. By making intentional connections and focusing on quality content, professionals can significantly increase their engagement and visibility. Acosta shares seven key laws for growth that differentiate successful users from those who stagnate. Having scaled her own business and amassed a large following, she provides strategies like targeting active users and creating thought leadership content to maximize impact on LinkedIn.
"LinkedIn, unlike any other platform, works on a connection to connection basis. Your post is initially shown to a pool of your first connections and followers only."
"Thought leadership posts get shared wider than generic updates. The smart ones know that founders and executives get 3x more engagement on their content compared to average users."
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