Online Reputation Management (ORM) focuses on mitigating negative sentiments and fostering positive online perceptions about a brand. By monitoring social media interactions, reviews, and SEO rankings, companies can strategically respond to both positive and negative feedback. Unlike traditional public relations, ORM aims not just to cultivate a positive brand image but also to protect the business from detrimental comments. Given that 59% of consumers research businesses before purchasing, effective ORM practices become essential for maintaining customer trust and ultimately ensuring business success in competitive digital environments.
Online reputation management alleviates bad sentiment while promoting positive reviews, influencing how people view your company online.
It's a proactive step that addresses the root causes of a potentially serious reputation risk.
Customers tend to show distrust of businesses with negative or neutral reviews.
The best online reputation management practices help you deal with online complaints and maintain your clientele.
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