LinkedIn comments are an underrated feature of the platform. Business owners post generic responses and let AI bots represent their name. They miss the point.
Every comment needs a clear focus. Start with your target customer's strong beliefs. What gets them fired up? What makes them nod along? Use these beliefs to shape your comments.
Short form platforms like X or Threads give your ideas instant feedback. Create 10 different versions of your ideas to test out variations before using on LinkedIn.
Your timing matters more than you think. The first comment on someone's post often ranks highest. Watch for posts from accounts 4-10 times your size.
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