"The FIFA World Cup is coming up in June this year, and it's set to be a major focus for all social platforms, as fans come to engage with sports content, which is already a key driver of conversation. And Reddit is looking to prepare marketers for the opportunity, by sharing a range of insights into World Cup engagement in the app, and what they can expect to see as the event gets underway in four months' time."
"As per Reddit: World Cup anticipation has already generated 77M+ views to mentions of FIFA World Cup' in the U.S. over the past year, with conversation more than tripling year over year. Reddit is the 5th most Googled term in the U.S. and the #1 most cited source on AI platforms. When people research the World Cup, from tickets to tactics to travel, there's a strong chance they land on Reddit and stay to read what other fans have to say."
The FIFA World Cup in June will drive major social-platform attention as fans engage with sports content. World Cup anticipation generated 77M+ views to mentions of 'FIFA World Cup' in the U.S. over the past year, with conversation more than tripling year over year. Reddit ranks as the 5th most Googled term in the U.S. and the #1 most cited source on AI platforms, creating strong discovery moments for research on tickets, tactics, and travel. The World Cup presents cross-category marketing opportunities spanning travel, finance, entertainment, and tech, with specific subreddits identified as valuable for targeting engaged audiences.
Read at www.socialmediatoday.com
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