Released after a long hiatus since 2013, 'EA Sports College Football 25' has garnered over 5 million players, generating $500 million, coinciding with EA's advertising push.
Discover partners with EA for seamless brand integrations in 'College Football 25,' tapping into the immersive gameplay experience, emphasizing natural advertising spaces for brands.
Discover's CMO, Jennifer Murillo, highlights the brand's deep involvement in college football, leveraging this partnership for in-game ads that seamlessly fit the experience.
#ea-sports-college-football-25 #advertising-partnerships #brand-integration #gaming-industry #discover
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