Fifa's new logo for the Club World Cup features abstract initials CWC shaped like a football, designed to highlight the crests of the 32 qualifying teams.
Described as 'contemporary' and 'minimal', the new branding includes a flat graphic and a luxurious 3D version, reflecting Fifa's ambitions for the tournament.
Unlike previous logos focused on the trophy, this logo is simpler, evoking associations with music or film awards, indicating a fresh branding direction for the event.
The logo's typography blends a chunky sans serif for the main title with a Romanesque serif typeface for secondary text, enhancing its modern appeal.
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