Recent YouGov data highlights a lucrative market in soccer fans who play video games, with 28% preferring sports games compared to a 10% national average. A significant 53% of soccer fans have played video games in the last six months, surpassing the 44% national figure. This demographic, around 8.1 million strong, is primarily younger, more male, and more diverse, with high favorability towards brands sponsoring their teams—62% compared to 23% nationally, indicating a prime opportunity for marketers targeting this audience.
Among those who have bought or played video games in the last six months, 28% consider sports their preferred gaming genre compared to the 10% national average.
Soccer fans are primed to pick up the controller. They're more likely to be avid gamers than the general population: 53% of them have played video games in the last six months compared to 44% nationally.
There's an estimated audience of 8.1 million that checks off all the boxes above: People who play and purchase games, consider soccer a core sport, and prefer sports video games.
Among these hyper-invested soccer fans, 62% view brands that sponsor their leagues and teams more favorably compared to 23% nationally, showcasing a significant boost in brand favorability.
Collection
[
|
...
]