Chipotle transitioned its quesadilla orders to a digital-only format in 2021 to streamline service and reduce waiting times in-store. The decision stemmed from feedback about the time-consuming preparation process which disrupted workflow during busy hours due to the need for tortilla presses and additional cooking stations. This change, initially introduced to handle rising popularity, requires customers to order quesadillas online, making it less convenient for dining in, though it helps ensure a smoother operation overall.
"Chipotle decided to digitize its quesadillas back in 2021 due to the 'speed and availability' that goes into making quesadillas."
"Making quesadillas is extremely time-consuming and a 'huge disruptor' to the movement of lines during peak hours."
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