A recent survey by NECTAR revealing that omnivores and flexitarians might favor real meat over substitutes highlights the impact of biases on food preferences. Although the majority of participants preferred traditional animal products, certain high-quality plant-based alternatives, like Impossible Foods' chicken, were rated as tasting as good or better by 60% of respondents. This suggests individual expectations towards product quality and societal influence significantly shape their taste perceptions, challenging the notion that taste alone drives food preference.
As preferences for meat may largely stem from psychological associations rather than actual taste, many respondents rated meat substitutes positively, especially those with higher quality brands.
The survey showcased that while many participants preferred traditional meat, a significant portion found some plant-based substitutes comparable to actual meat, highlighting brand quality's influence.
Collection
[
|
...
]