Gus Belt, founder of Steak 'n Shake, dramatically emphasized freshness in the 1930s by grinding steaks before customers to showcase food quality. This commitment was reflected in the company's slogan, "In Sight It Must Be Right," which reassured diners about the cleanliness and transparency of food preparation. Steak 'n Shake continues this tradition today by cooking fries in 100% beef tallow, echoing past practices. Many burger chains embrace this ethos, with Five Guys prominently displaying their fresh potatoes to enhance customer trust in ingredient quality.
Gus Belt, the founder of Steak 'n Shake, showcased his commitment to quality by grinding steaks in front of customers, ensuring transparency and freshness.
Steak 'n Shake's slogan, "In Sight It Must Be Right," reflects its dedication to demonstrating food provenance and maintaining a clean, open kitchen environment.
The recent decision of Steak 'n Shake to cook fries in 100% beef tallow signifies a return to traditional cooking methods and commitment to quality.
Not only Steak 'n Shake, but many burger chains, like Five Guys, emphasize the transparency of their ingredients, fostering trust with their customers.
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