Recent cultural shifts in the U.S. have diminished the appeal of plant-based eating, with a resurgence of meat consumption at the forefront. Health Secretary Robert F. Kennedy Jr.'s endorsement of fast food chains using beef tallow reflects this trend, as many Americans reject the stigma associated with eating meat. Despite past movements promoting meat alternatives and reduced meat consumption, there is now a clear cultural resistance to plant-based diets, fueled in part by the political climate and shifting nutritional beliefs, with meat re-emerging as a staple in American cuisine.
The goal of eating less meat has lost its appeal, as cultural and nutritional shifts, including the influence of President Trump, push meat back to the center of American diets.
Health Secretary Robert F. Kennedy Jr. recently endorsed Steak 'n Shake for its use of beef tallow, exemplifying the changing attitudes towards meat consumption in America.
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