""It's hard to have a communal style with individual bowls of pho. We wanted to branch out.""
""Vietnamese is the next big Asian cuisine. Everything is shifting from Vietnam.""
The Sup Group is expanding its Vietnamese restaurant presence in Long Island with new openings aimed at providing a diverse menu. Previously focused on pho, they now plan to offer a wider range of dishes that incorporate modern tweaks to attract customers. The brand manager highlights the growing global prominence of Vietnamese cuisine, driven by fresh ingredients and a shift from traditional Chinese influences. Their approach will include changing traditional recipes to appeal to American tastes, indicating a blend of authenticity and accessibility.
Read at Newsday
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