The article criticizes wraps, arguing they are a culmination of poor texture and subpar fillings, often likening them to 'desperation food.' However, despite this disdain, a revival is underway as McDonald's reintroduces its chicken Snack Wrap following a petition, while Popeyes enters the wrap market with new offerings. This resurgence is mirrored in social media trends, particularly on TikTok, where wrap recipes gain popularity. The wrap phenomenon harks back to the 1990s, when wraps were a national culinary trend, showcasing their enduring appeal despite prevailing criticism.
Wraps are awful. At best, they ruin perfectly serviceable fillings by bundling them up in a gummy, cold tortilla. They're desperation food.
Despite the negative perception, McDonald's is reviving its chicken Snack Wrap after a petition, showing that wraps still possess a following.
If you are over 40, this might sound familiar. Wraps were one of the biggest eating fads of the 1990s, soon capturing national interest.
TikTok is now filled with wrap-recipe cook-alongs and clips of attractive young people hunting for the best chicken-Caesar wrap in their city.
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