"Todd Graves, CEO of Raising Cane's, stated, 'I wanted a vegetable component to the meal, and coleslaw is a Southern thing.' His preference for the Box Combo includes extra toast and sauce, explicitly excluding coleslaw."
"The viral TikTok post led to various customer reactions, with one user suggesting a swap of coleslaw for mac and cheese, while others insisted on keeping coleslaw on the menu."
"Graves established Raising Cane's in 1996 at the age of 24, and the brand has since become the third-most-popular chicken restaurant based on sales, following Chick-fil-A and Popeyes."
"As Gen Z and millennial customers move away from chains like Chipotle and Sweetgreen due to economic pressures, restaurants like Cane's are experiencing greater sales and traffic growth."
Todd Graves, CEO of Raising Cane's, revealed his preference for the Box Combo without coleslaw, favoring extra toast and sauce. He expressed his dislike for coleslaw, stating it can be traded out. The viral TikTok post sparked discussions among customers, with some suggesting mac and cheese as a substitute. Raising Cane's has gained popularity, becoming the third-most-popular chicken restaurant. As younger customers shift away from other chains due to economic factors, Cane's and similar restaurants are seeing increased sales and traffic.
Read at Fast Company
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