"In 2000, season three of Sex and the City, Carrie Bradshaw sat on a bench outside Magnolia Bakery in New York City, and bit into a big pink cupcake. Curls tucked behind her ears and frosting stuck to her lip, it was a moment that launched a million ships."
"All kingdoms crumble, though, and after a decade-plus reign, the cupcake was left behind-an aging monarch overthrown by Dominique Ansel's cronut, and the neophilic nature of social media feeds."
"All the things that made the little cakes popular are still relevant today. They're quick to make, baking up faster than their full-size siblings. They're easy to transport and share, with no last-minute cutting or slice-size negotiating."
"Approached with a little consideration and curiosity, cupcakes can feel modern and sophisticated, the sort of treats we'd proudly unveil at any party, even if there are no kids running around."
Cupcakes surged in popularity after a memorable scene in Sex and the City, leading to the establishment of dedicated bakeries and cookbooks. However, their popularity waned with the rise of new dessert trends like cronuts. Despite this decline, there is a belief in a cupcake revival, supported by the publication of new recipes. Cupcakes remain quick to make, easy to share, and can be presented in a sophisticated manner, making them suitable for modern gatherings.
Read at Bon Appetit
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