IHOP, a popular breakfast chain since the late 1950s, is facing challenges in the sit-down dining industry, having closed nearly 100 locations between 2023 and 2025. Nonetheless, as of January 2025, it still has 1,698 restaurants in the U.S., with California hosting the most. To attract customers back, IHOP is launching an Everyday Value Menu to maintain its competitive edge and trying to adapt to the changing dining landscape. Despite closures, the brand's commitment to all-day breakfast remains strong as they navigate the industry shifts.
Despite facing the closure of nearly 100 locations in two years, IHOP is focused on revitalizing customer interest through the introduction of its Everyday Value Menu.
With a total of 1,698 locations still operational in the U.S. as of January 2025, IHOP remains a significant player in the breakfast dining scene.
IHOP's ability to survive in the competitive sit-down food service industry can be attributed to its longstanding reputation for all-day breakfast service, despite market challenges.
California leads the way as the state with the most IHOP locations, reflecting the chain's origin and strong customer base in the area.
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