Taco Bell recently hosted Live Mas LIVE in Brooklyn, unveiling a lineup of upcoming menu items from their Irvine test kitchen, including unique offerings like tequila tacos and a spicy purple sauce. Chief food innovation officer Liz Matthews highlighted collaborations with respected chefs, while CMO Taylor Montgomery outlined future plans for 2025 that include celebrating major product anniversaries. The event was streamed to over 12,000 viewers and took place at Brooklyn Paramount, originally scheduled for Hollywood before relocation due to local fires. Celebrity host Ashley Park added star power to the occasion.
Taco Bell previewed several innovative menu items during their live fan event, including tequila tacos and a new purple sauce, showcasing their commitment to culinary creativity.
With plans for 2025, Taco Bell aims to celebrate milestones including the Crunchwrap's 20th anniversary and expand its beverage offerings with Live Más Café.
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