After 25 years at Yum Brands, Greg Creed critiques McDonald's performance following a significant sales decline. He argues that the fast food giant lacks menu innovations that excite customers. McDonald's recent struggles, including a noted drop in same-store sales, contrast sharply with Taco Bell's notable success, attributed to its aggressive menu innovations. Creed's insights suggest that a brand must avoid being 'beige' to resonate with diners, advocating for more creativity in menu offerings to drive customer engagement and satisfaction.
"Nothing as a brand is worse than being beige. It upsets no one, but let's be honest: No one loves beige."
"We're not immune to the volatility in the industry or the pressures that our consumers are facing."
"It just is probably an environment that favors Taco Bell, and that's what you're seeing there, firing on all cylinders."
"The problem, Creed asserts, is that McDonald's isn't chasing menu options that its customers will crave."
Collection
[
|
...
]