"Shrinkflation occurs when manufacturers decrease the size of a product but not the retail price. Consumers may notice what they assume is a simple product rebrand, but new packaging may conceal a smaller amount."
"Customers have joined together on Reddit, heartily agreeing that the rotisserie chicken has definitely gotten smaller. One theory suggested Safeway had possibly changed to Bantam chickens instead of common meat birds."
"Safeway has kept up its rotisserie chicken size standards for decades. However, customers are still up in arms when comparing the size and price of their Safeway chicken to the likes of Costco."
Inflation affects many products, but eggs have seen a price drop of nearly 30%. In contrast, prices for chicken, ground beef, and orange juice have increased. Shrinkflation, where product sizes are reduced without a price change, is often overlooked. Safeway's rotisserie chicken has faced scrutiny, with customers claiming it has shrunk. However, the chicken size has remained consistent at 1 pound 14 ounces since a 1996 increase. Comparatively, Costco offers a larger rotisserie chicken at a significantly lower price.
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