#shrinkflation

#shrinkflation

When it was first introduced to the market, it cost just a penny. But Ms Wadin, 74, said her dad was disgusted with how small it is now and how much they charge for it, adding: "He'd roll over in his grave if he could see it now; he'd be disgusted. It was a penny chocolate."

The prevalence of short shorts and swim briefs is rising, with swimwear trends reflecting a cultural shift towards more revealing styles among men in Europe.