I normally wait until the last minute to pick up candy for Halloween. This entails going to the supermarket during my lunch break on Halloween only to find that all of the Halloween-themed bags have already been replaced with Christmas ones. This usually leaves me with no option but to buy the only candy that normally comes individually wrapped in bulk: blow-pops and stacks and stacks of fun-sized chocolate bars. Beggars can't be choosers.
And if you don't get hit with higher prices, you might still wind up paying more due to shrinkflation, a tactic where companies quietly reduce the weight of a product, but not the price. The changes might be difficult for shoppers to detect, because this year's variety packs contain the same number of candy bars as they did in 2024. Both U.S.-based companies said their products may change due to changing customer preferences. Neither provided specific examples.
When it was first introduced to the market, it cost just a penny. But Ms Wadin, 74, said her dad was disgusted with how small it is now and how much they charge for it, adding: "He'd roll over in his grave if he could see it now; he'd be disgusted. It was a penny chocolate."
