"The prevalence of short shorts and swim briefs is rising, with swimwear trends reflecting a cultural shift towards more revealing styles among men in Europe."
"As men's shorts continue to rise in popularity with in-seams of 5in to 3in, swimwear is expected to follow suit, reflecting changing fashion dynamics."
Recent trends indicate a significant shift in men's fashion, particularly with shorts and swimwear. Retailers are reporting rising interest in shorter shorts, particularly with 5-inch and 3-inch in-seam lengths. This trend is mirrored in swimwear, as evidenced by a 41% increase in Google searches for Speedos in the UK. Celebrities such as Alexander Skarsgard and Paul Mescal have popularized this look, influencing mainstream fashion as brands like Gucci and Marks & Spencer embrace the trend for more revealing swimwear styles.
Read at www.theguardian.com
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