Costco shoppers are expressing frustration over the retailer's shrinkflation practices after discovering that their new brown butter sugar cookies are sold in packs of 21 instead of the previous 24 for the same price of $7.99. As consumers cope with rising prices on groceries, a report reveals that one-third of frequently purchased products have shrunk in size over the past five years. Experts argue that shrinkflation feels deceptive and adds to the financial strain on Americans, who are increasingly feeling pinched in their budgets.
"Where did the other 3 go?" one person asked on Reddit.
"Shrinkflation just adds insult to injury. It all adds up to a lot of Americans feeling squeezed every month to afford the basic things they can't do without."
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