Freddo chocolate bars were introduced to the market at just a penny, created by Harry Melbourne. His daughter, Leonie Wadin, expressed disappointment at the current size and price of the product, reflecting her father's views. The bar now represents shrinkflation in the UK, where products have become smaller while prices have risen. The phenomenon has been exacerbated by recent weather conditions that affect global cocoa production costs, making chocolate products more expensive for consumers.
When it was first introduced to the market, it cost just a penny. But Ms Wadin, 74, said her dad was disgusted with how small it is now and how much they charge for it, adding: "He'd roll over in his grave if he could see it now; he'd be disgusted. It was a penny chocolate."
The bar has become a symbol of 'shrinkflation' in the UK, a phenomenon that sees food products both increase in size whilst subtly becoming smaller.
This has been particularly pronounced in chocolate products in recent years, as weather conditions affecting global cocoa production make the cost of producing them more expensive.
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