Chipotle Is Taking A Page Out Of Taco Bell's Book By Testing This Mega-Popular Protein - Tasting Table
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Chipotle Is Taking A Page Out Of Taco Bell's Book By Testing This Mega-Popular Protein - Tasting Table
Chipotle has helped drive growth in the fast-casual restaurant segment and may introduce a long-awaited protein in 2026: crispy chicken. Taco Bell has tested fried chicken items since 2015, ranging from chicken nuggets to fried-chicken chalupas and a Crispy Chicken Crunchwrap Slider, with viral popularity. Chipotle’s crispy chicken is in early testing, reportedly tied to a single store in Tustin, Southern California. Instagram posts show gluten-free fried chicken pieces chopped into Chipotle’s usual chunks, and taste tests show the protein used in burrito bowls like other proteins. Customers express concerns about how the crispy chicken will work on the menu, including reports that it costs $1.25 more than standard chicken.
"From the very beginning, Chipotle has been breaking new ground in the world of food. While it may not have been the first chain to serve up what we now call a "fast-casual" dining environment, its success is largely responsible for the ballooning of this portion of the restaurant industry. But even trend-setters sometimes look to competitors for inspiration, and in this case, it appears that Chipotle may be taking a page from Taco Bell with its newest menu item. One of the big changes coming to Chipotle in 2026 may be the introduction of a long-awaited industry-topping protein: crispy chicken."
"Taco Bell has been testing various fried chicken items on its menu since 2015. In that decade-plus window, the viral menu items at Taco Bell featuring fried chicken have ranged from the relatively mundane - like chicken nuggets - to more off-the-wall concepts such as a chalupa with a shell made of fried chicken, or one of its newest chicken items, the Crispy Chicken Crunchwrap Slider. Clearly, introducing fried chicken has been a success at Taco Bell, but the different service style of Chipotle may prove to be a challenge."
"Chipotle's crispy chicken is still in the early stages of menu testing, with reports currently linking it to just one store in Tustin, a city in Southern California. An Instagram post from @snackolator shows the apparently gluten-free fried chicken pieces chopped into Chipotle's traditional chunks, while taste tests by food creators like @bookofelie and shared on Instagram by @foodbeast show it used in the chain's famous burrito bowl just like any other protein."
"Despite the wave of excitement around this test, there are also many voices out there sharing concerns about how exactly this protein will play out on the Chipotle menu. During the testing phase at least, customers reported that the crispy chicken cost $1.25 more than the standard chicken option - a fairly"
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