Yum Brands, the parent company of Taco Bell and other fast food chains, is partnering with Nvidia to integrate artificial intelligence into their services. This collaboration aims to improve customer interactions by employing AI voices at drive-throughs and enhancing operational efficiency through data analysis. The rise of digital orders has significantly increased, with over 50% of Yum's sales currently occurring digitally. This partnership reflects a broader trend in the restaurant industry as companies embrace technology to enhance service delivery amid growing competition from food delivery apps.
Fast food customers might find themselves talking to an artificial intelligence voice the next time they order tacos or pizza at a drive-through.
Joe Park, chief digital and technology officer of Yum Brands, explained that digital sales now make up over 50% of total sales for the company, reflecting a significant transformation.
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