Numbers Are PersuasiveIf Used in Moderation
Briefly

Many individuals struggle with 'math anxiety' and 'innumeracy', making it difficult for them to engage with numerical aspects of climate change, limiting the effectiveness of communication.
Research shows that while numbers have persuasive power, they must be used carefully in order to effectively compel action regarding climate change without overwhelming an audience.
Read at www.scientificamerican.com
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