The marketing of Fukushima peaches highlights how the region is attempting to shed its nuclear disaster stigma, leveraging unique selling points to appeal to consumers.
Despite the nuclear disaster, Fukushima was once celebrated as a flourishing agricultural hub, dubbed The Fruit Kingdom, demonstrating its potential resilience and recovery.
The narrative of Fukushima's peaches being sold at Harrod's symbolizes a clever marketing strategy designed to counteract a legacy of catastrophe with hope and renewal.
Fukushima's struggles post-disaster reveal the challenges of rebuilding a brand tarnished by the catastrophic events and the communities' determination to rise from the ashes.
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