Salesforce defines its products as "customer relationship management" tools, which enable companies to efficiently track and interact with customers through personalized engagement.
With 45,000 tech workers attending Dreamforce, the conference remains an influential gathering despite fewer attendees compared to pre-pandemic levels.
Despite its long-standing presence, many remain confused about what Dreamforce entails, largely due to the ambiguity of Salesforce’s core mission and product offerings.
Salesforce is heavily investing in AI technology, focusing on 'agents' or AI bots, aiming to automate key functions in sales and customer support.
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