Onity leaders on reverse mortgage profitability, proprietary product development
Briefly

Liberty, recognized as the fourth-largest reverse mortgage lender based on 2024 HECM-backed securities issuance, aims to expand its proprietary product offerings. Current ownership of an 18% share in the HECM market contrasts with a 0% presence in the competitive proprietary sector. The company once had a proprietary product, Liberty Preferred, which was discontinued. Glen Messina, Liberty's leader, expresses strong enthusiasm for developing a new jumbo reverse mortgage product to seize market opportunities despite no set timeline for its release. The financial viability of the reverse mortgage market is underlined by its promising profitability ratios.
Liberty is currently the fourth-largest reverse mortgage lender in the U.S., with an 18% share of the HECM market and aims to grow through proprietary products.
Glen Messina emphasized the company’s plan to reenter the proprietary reverse mortgage market due to its higher lending limits, which could enhance growth potential.
While Liberty currently holds a 0% share in the proprietary market, the potential for growth is significant, especially against competitors in the segment.
The reverse mortgage business has a much higher adjusted revenue margin per basis point, indicating lucrative potential for companies in this space.
Read at www.housingwire.com
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