The surge in online political advertising leading up to the election, with $1.35 billion spent, indicates a strategic shift towards digital platforms for campaign fundraising and influence.
The analysis noted an extraordinary uptick in spending for ballot measures, which increased to nearly six times the summer total, showing how state issues drew significant investment.
Fundraisers like the Harris Victory Fund led the spending, illustrating the mounting need for grassroots support in a landscape dominated by major fundraising efforts.
Overall, with digital ad spending overtaking traditional methods, this election period highlights the growing importance of social media and online strategies in shaping electoral outcomes.
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