Costco offers an abundance of free food samples as a strategy to entice shoppers and drive sales. While customers are allowed to return for multiple samples, doing so can be perceived as inconsiderate, especially if it restricts access for others. Though the concept of sampling delights many, some shoppers express dissatisfaction about navigating crowded sample stations and raise food safety concerns regarding unattended items. Ultimately, samples serve as a promotional tool, albeit with mixed reactions from the customer base.
Customers can literally spend a trip sampling their way through the store, searching for the latest and greatest offerings.
According to a Reddit poster who said their job is handing out the freebies, customers can come back for as many samples as they want.
Costco may not make money from the samples, themselves, but giving out free samples helps build interest, which in turn helps drive sales.
Not all Costco customers are fans of free samples, citing food safety concerns and navigation difficulties due to long lines at sample stations.
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