Harry Snyder's love for the 1963 film "It's a Mad, Mad, Mad, Mad World" inspired the iconic crossed palm trees outside In-N-Out locations to symbolize hidden treasures.
In the early 1970s, as In-N-Out expanded, Harry Snyder's friend suggested a distinctive symbol, leading to the adoption of the crossed palm trees in 1972.
In the film, characters sought treasure marked by 'a big W', paralleling In-N-Out's palm trees that form an 'X' for hidden treasures, which are burgers.
The transformation from standard palm trees to the Mexican fan palm was pivotal, allowing for the iconic crossed formation, establishing a recognizable brand identity.
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