McDonald's has decided to close its CosMc's concept, which debuted in December 2023, as a unique drive-thru beverage-centric restaurant offering sweet drinks. Initially popular, especially at its first location in Bolingbrook, Illinois, the brand experienced long wait times and significant media attention. Despite the innovative menu focused on drinks like boba and unique coffees, it failed to sustain interest, leading to the decision to shut down the venture. The company notes that some successful elements might be reintroduced into the McDonald's main menu.
CosMc's was a drive-thru beverage concept introduced by McDonald's, featuring sweet drinks and no traditional menu, but it is now being discontinued due to shifting interests.
The fast-food giant McDonald's is dismantling its CosMc's beverage-focused locations after 16 months, despite an initial influx of traffic and unique sweet beverage offerings.
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