"The entire Levi's commercial is distasteful. Levi's goes as far as ending the ad with featured Grammy-winning rapper Doechii bending over with her rear end highlighted while dancing. While she stays in this position, she turns to the camera, allowing viewers to catch a glimpse of the first and only person's face during the thirty-second ad."
"These inappropriate Levi's advertisements are harmful to children because they send children the wrong message. The group claimed that Levi's continues to be irresponsible in its advertising campaigns, especially since they air when families are likely to watch."
Levi's released a Super Bowl commercial titled "Backstory - Behind Every Original" celebrating people who push culture forward, featuring multiple celebrities and civilians in a playful advertisement set to James Brown's music. Musician Doechii, who recently came out as a lesbian, appears at the end dancing and bending over while smiling at the camera. The conservative Christian campaign group One Million Moms, affiliated with the American Family Association, filed complaints claiming the advertisement is distasteful and inappropriate for family viewing. The group argued the ad sends wrong messages to children but did not specify what makes the content objectionable.
#lgbtq-representation #advertising-controversy #conservative-activism #super-bowl-commercials #cultural-backlash
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