TCS' CMO Abhinav Kumar expresses that the NYC Marathon sponsorship has been "a phenomenal, phenomenal event for engagement," contributing significantly to TCS' brand growth and awareness.
With TCS' brand now valued at $19.2 billion—up almost ninefold since 2010—Kumar attributes much of this growth to the enhanced visibility gained from strategic sponsorships.
Realizing the benefit of focusing its sponsorships, TCS has streamlined its investments primarily into road racing, securing numerous marathon sponsorships globally for better marketing efficiency.
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