Brian Niccol's upcoming commute to Starbucks' Seattle headquarters, utilizing a corporate jet, contradicts the company's commitment to reducing its carbon footprint, drawing criticism from environmental advocates.
Despite touting environmental sustainability, Starbucks faces backlash as new CEO Brian Niccol's private jet usage starkly contrasts the company's 2020 pledge to halve emissions in operations.
Critics have pointed out the hypocrisy of Starbucks promoting eco-friendly practices like paper straws while enabling its CEO to commute via a highly polluting private jet.
Starbucks assures that Niccol will adhere to hybrid work policies, however, the environmental impact of his commuting choice raises questions about the company's sustainability claims.
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