Meetings are not work, says Southwest Airlines CEO-and he's taking action, by blocking his calendar every afternoon from Wednesday to Friday | Fortune
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Meetings are not work, says Southwest Airlines CEO-and he's taking action, by blocking his calendar every afternoon from Wednesday to Friday | Fortune
"When you first start, it's easy to confuse busyness and going to meetings with leadership. Because what we all find, I'm sure, is there's no time to 'work,' and you confuse going to meetings with the work."
"It's so that you can work on things you need to work on. You can think about what's important right now. You can call people you need to talk to."
"Despite a rocky 2025 for the airline industry, Southwest posted a surprise profit in its October 2025 quarterly earnings report. Year over year, its stock price is up about 16.5%."
"During the pandemic, meetings took on an almost emotional-support role - an attempted substitute for in-person interaction amid lockdowns. With no need to wait for a free conference room, calendars quickly filled up."
Business leaders are increasingly concerned that excessive meetings hinder productivity. Southwest Airlines CEO Bob Jordan highlights the confusion between busyness and effective leadership, advocating for protected time in schedules. His strategy includes blocking off Wednesday, Thursday, and Friday afternoons for focused work, which he believes is essential for CEOs to fulfill their unique responsibilities. This approach has reportedly contributed to Southwest's unexpected profit in 2025, despite industry challenges. Many employees share this frustration, with a significant percentage feeling overwhelmed by the number of meetings.
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