On Tuesday, Amsterdam-based Alleo announced its acquisition of CultuurWerkt, aiming to enhance employee benefits through cultural activities. The move follows a €5M Series A funding round and a rebranding from YourCampus to Alleo. CultuurWerkt, founded in 2001, focuses on making culture accessible for professionals in the Netherlands, working with over 400 cultural organizations. The integration will begin in February, expanding Alleo's reach to over 200,000 employees, allowing employers to provide a more comprehensive benefits package that now includes a range of cultural offerings.
Employers are increasingly looking for a comprehensive package that can be integrated with their HR software, and Alleo offers an ideal solution for this.
With this acquisition, Alleo aims to strengthen its mission to enhance employee engagement by combining technology with a wide range of benefit providers.
The integration of CultuurWerkt! into Alleo's platform will begin in February, expanding its reach to over 200,000 employees.
Existing CultuurWerkt! customers will retain access to familiar offerings while also benefiting from Alleo's broader range of services.
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