Jim, a former client, shared that adopting his company's core values improved his personal life, making him a better husband and father. The intervention aimed to document core values to guide workplace behavior. In Jim's case, these values resonated beyond the workplace, illustrating their effectiveness. Conversely, many organizations lack similar impact, as evidenced by the notorious Enron scandal, where the core value of integrity was disregarded. Research indicates that only 23% of U.S. employees feel they can consistently apply their organization's values at work.
"Things are going well for the company, but they are going even better for me. I decided to adopt the company's core values in my personal life and I feel like I'm now a better husband and a better father."
One of our main brand interventions included articulating and documenting the company's core values: the nonnegotiable principles that would provide their employees with guidance on what on-the-job behaviors would be encouraged and rewarded, and what behaviors simply would not be tolerated.
Research shows that just 23% of U.S. employees strongly agree that they can apply their organization's values to their work every day.
At Jim's company, their core values were so "sticky" that they stuck with some employees even after they left the office to go home.
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