Open houses remain a key strategy in real estate, with NAR noting that 53% of home buyers actively participate. This presents a unique opportunity for agents.
By proactively engaging with neighbors before an open house—whether by door knocking, mail invitations, or phone calls—you increase attendance and potentially create solid leads.
The objective during an open house should be to set 1-2 appointments with the most interested prospects. Gathering contact information is just as crucial.
Even weekdays can be effective for hosting open houses. Though traffic may vary, it allows agents to interact more deeply with fewer prospects.
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