MarTech
3 months agoWinning B2B deals: 3 tips to engage early buyers | MarTech
B2B buyers research on their own before engaging with sales, so marketers must provide relevant content to influence their decisions.
Maximizing existing content assets and repurposing them in various formats can amplify their reach and impact.
Marketing strategies should focus on engaging buyers early on through valuable content and strategic events. [ more ]